Friday, April 9, 2010

Ethics in business a tough sell

Rod Blagojevich was fired by Donald Trump on “The Celebrity Apprentice.” The former Illinois governor, who is accused of selling President Barack Obama’s senate seat and still faces charges, talked a twisted political game in an effort to shift blame in his team’s failed attempt to promote a new theme park. Blagojevich was perceived as a nice guy by many of his teammates, despite trying to throw them under the bus. Unfortunately, the trend is all too frequent in business today.

We can look at dozens of ethical dilemmas presented by a wide range of companies. For instance, many fast food restaurants post the nutritional details, not because they want their customers to be excited about consuming 900 calories in a single burger, but because they are choosing to help people make more informed decisions. Toyota didn’t have to recall all the cars that took off speeding for reasons still unknown, but it chose to in order to ease the public relations nightmare.

Still, people who think they are being ethical often find themselves acting in a contrary manner when a high-stakes situation is presented. Kristina Diekmann, a management professor at the U, is one of the authors of a new study that illustrates how business people are not necessarily as ethical as they would like to portray. We are all constantly battling the way we should be against our own self-interests.

Diekmann defines these two differences as the “should-self,” or the ideal ethical person we all should be, as well as the “want-self,” which is often more dominant and puts ethics aside for a favorable self-interested outcome. The study identifies that one successful ethics violation will likely lead to others in the future.

“Of course, people want to do the right thing,” Diekmann said. “(However), many can have answers that are not consistent with their values.”

It is true that when companies deal unethically, it seems the problem perpetuates because individuals turn a deaf ear and continue to receive the product or service at the price or place the provider is giving. There are clothing stores that were busted for violating labor laws, yet they still have loyal customers who enjoy their fabrics and styles. Banks failed for mismanaging debt, yet they were bailed out by the government in an effort to avoid a total collapse.

All of this leads us to wonder if there are examples of success and ethics in the real world, or are we all just part of a giant cesspool of scams. Multi-billionaire Jon Huntsman’s book, Winners Never Cheat, outlines specific values that he lived under in order to build his fortune. His is an example of success and fairness where he didn’t change the rules of the playing field, instead he let his core values guide him.

Truly, it is not always convenient to recognize when we are being taken for a ride, but people have to be both informed and active in ensuring they are striving to condone ethical behavior.

http://www.dailyutahchronicle.com/opinion/ethics-in-business-a-tough-sell-1.2217330

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